That's compared with 7% of the news-reading time spent on mobile devices and 4% on computers, even though online publishers reach 2 or 3 times the amount of people print publishers do. The study used UK data, but it's likely not far off what North Americans do.
The time-spent-reading numbers also reflect revenues for the publishers. The brands studied took in 88% of their revenues from print, 12% from digital.
The research was the first ever done to comprehensively account for the time spent reading news.
According to the scientist, "My research shows that while print newspapers are read for an average of 40 minutes per day, online visitors to the websites and apps of those same newspapers spend an average of just 30 seconds per day. Scale those numbers up and you can see why newspapers still rely on print for the vast majority of the attention they receive."